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August 12, 2011 / David Bleeker

5 obstacles to mobile coupon adoption

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their mobile device.

Historically, marketers did not care much about mobile coupons due to minimal consumer smartphone penetration. Today, the question for marketers is not whether to deploy a mobile promotion, but instead how, when and where to execute it. [read more]

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