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August 11, 2011 / David Bleeker

Apple threatened Intel with ‘wake-up call’ over chip power consumption

Officials at Apple were at at one point so unsatisfied with power consumption levels of Intel’s processors that they threatened to end their partnership with the chipmaker, if the problems were not addressed.

The revelation was shared by Greg Welch, director of Intel’s Ultrabook group, with The Wall Street Journal. He said that Apple gave Intel a “real wake-up call” when the Mac maker threatened to end their business relationship.

Apple officials told Intel that the chipmaker needed to “drastically slash its power consumption,” or else Apple would turn elsewhere for chips. The threats were said to have helped spur Intel’s interest in creating its new Ultrabook specification. [read more]

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