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August 10, 2011 / David Bleeker

Google+ set to become second only to Facebook

Google’s fledgling Google+ is set to become the second-largest social network in the U.S. within the next year, according to a study released this week.

The rise of Google+ is also going to eat into Facebook’s already substantial base, noted a study released by YouGov, an international Internet-focused market research firm based in the U.K.

“Google+ is starting off extremely strong,” said Michael Nardis, head of YouGov investment products, in a statement. “It’s chipping away at engagement levels on Facebook and Twitter. With Google reporting 25 million accounts already and an estimated 16 million more U.S. adults reporting that they plan to join over the coming year, Google+ can be a threat to both.” [read more]

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