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August 5, 2011 / David Bleeker

Why Mobile Design Should Never Be an Afterthought

As the web evolved over the years, companies pursued a basic mobile strategy that could be summed up as follows: Cram all the content you can onto a website, and then adapt it for mobile use by lopping off a few pieces. Trimming down content to fit on a smaller screen may have made the presentation more “mobile friendly,” but it didn’t really focus on what mobile users wanted, and how to truly engage them.

The game has changed. These days, companies need to move from being “mobile friendly” to thinking “mobile first.” According to Gartner, by 2013, more people will access websites through mobile phones than through desktop computers. Mobile devices are more than just another customer channel; they represent the most significant evolution in user interactions since the mouse. [read more]


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