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August 3, 2011 / David Bleeker

On The Verge Of 5 Million Users, Pulse Scores The First ESPN Deal

In many ways, tablet-focused readers like Pulse, Flipboard, and now Editions, are the next phase of RSS readers. But they’re RSS readers that the masses will actually use because they’re actually user-friendly and oriented around experience and visuals. But because they’re so tailored for user experience, they often need partnerships beyond a simple RSS feed to bring in the necessary information to populate the apps. Today, Pulse has landed a massive fish in that regard: ESPN.

The sports category has always been a bit under-represented in the tablet reading space because ESPN content has been largely absent. ESPN is by far the biggest name in sports news, and Pulse notes their deal is the first time the sports network has agreed to syndicate their content to a mobile app that is not one of their own. [read more]

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