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July 31, 2011 / David Bleeker

Adobe unveils Edge for HTML5

Adobe has unveiled Edge, a new motion and interaction design tool that lets creative pros build Flash-style animated Web content using HTML, JavaScript, and CSS. It is available now as a free public preview release from Adobe Labs.

Adobe is making this software available much earlier in the development process than usual—before it reaches beta—to accommodate user feedback to help shape the final product. Edge is planned for commercial release sometime next year.

Adobe Edge is targeted to designers seeking an efficient way to use Web standards like HTML to create content featuring motion and transitions.

“HTML has become much more capable as a technology with the introduction of the new HTML 5 functionality so we’re seeing people starting to use, or addressing use cases that were once reserved for Flash, with Web standards,” said Devin Fernandez, product manager for Adobe Edge. “It’s starting off in a simple manner with simple ad content, but we see that evolving and getting more capable over time…We see HTML 5 as a huge opportunity both through technology and as a business opportunity for Adobe.”

Adobe Edge is immediately available worldwide for Mac and Windows via a free download on Adobe Labs. More information is available on Adobe’s website. On the Mac, you need to run OS X 10.6 or 10.7 to use Edge. [read more]

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