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July 26, 2011 / David Bleeker

RIM’s management changes akin to moving deck chairs on the Titanic

RIM on Monday provided details on management changes and what it calls its “cost optimization program.” In other words, it is shuffling things around to make it look like they have a handle on things. They don’t.

One of RIM’s COOs is taking on an expanded role that is “expected to both produce greater efficiencies and help to accelerate new product introductions in the future.” When has overloading a worker ever led to greater products?

There was more executive shuffling on Monday too, but there is nothing substantive that shows Wall Street or the consumer that RIM has a plan for the future. [read more]

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